Advertisement for Architecture

Advertisement for Architecture

We are happy to announce that our Advertisements for Architecture “ARCHITECTURE – To Protect and to Serve” has been selected for the exhibition OPENHAUS.org – Sydney Architecture Festival 2010.

Please visit following Websites for exhibition details:http://www.openhaus.org/http://www.sydneyarchitecturefestival.org/

Yet, in its essence, it holds a duality that can evoke both comfort and disquiet. At times, when the dimensions of architectural forms loom disproportionately against the human form, they evoke an unsettling response.

Consider the imagery where soldiers, ensconced within protective shells against biological threats, stand as sentinels against perils of our own making. It’s a paradoxical dance where mankind engineers solutions to its own predicaments, yet finds trepidation in their manifestation. For these guardians, their armor embodies but one stratum of architecture; there are myriad layers to their constructed environment.

From the architecture of their defensive attire to the subterranean sanctuaries they occupy, to the broader environmental architecture framing their vista, and ultimately, to the architecture of the mind grappling with the unknown — each layer intertwines in a complex tapestry.

In this tableau, surrealism reigns supreme. One could almost envision Max Ernst and Dali themselves gazing into a reflective surface, confronting not just their own visages but the profound depths of human ingenuity and apprehension. Thus, the image itself transcends mere representation to become an architectural artifact, inviting contemplation and dialogue beyond its physical frame.